DJ Frankie Firme ~ The “Second Time Around” Show
“The Al Capone of the Microphone and the Hitman of West Coast Chicano Soul”
Frank Arzaga Sr., also known as Frankie Firme, grew up immersed in the lowrider culture of Los Angeles and the San Gabriel Valley during the 1960s. His life journey includes honorable service in the U.S. Marines in the 1970s and later with the U.S. Army National Guard during the late 1980s and early 1990s.
While attending college, Frankie worked as a stage and nightclub security guard, as well as a club and mobile DJ, blending his passion for music with hands-on experience in the entertainment scene. He later built a distinguished 40-year career as a Mental Health Nurse, all while continuing to enjoy music, dancing, and live concerts, before retiring in 2017.
In 1999, Frankie Firme became the first Chicano Internet radio DJ on the West Coast, marking a major milestone in digital radio history. Since 2001, he has been a contributing writer for the popular Latino web magazine LatinoLA.com. He has also been broadcasting Oldies but Goodies radio shows on East L.A. Revue Radio continuously since 2007.
Frankie Firme’s enduring mantra—
“Bringing it back, and keeping it alive, like nobody else can… coast to coast and around the world”—
reflects his lifelong commitment to preserving classic music and Eastside culture.
