DJ Roberto Tijerina-Cantu’ ~ FIRME Memories – Cruisin’ Thru Midnite
Roberto, also known as “Beto” or “El Beto-man,” is a longtime Internet radio personality who was born and raised in the Coachella Valley, California. For many years, his voice has been recognized across the airwaves for its commitment to culture, education, and community empowerment.
Like renowned artists such as Stevie Wonder, José Feliciano, Ronnie Milsap, and Ray Charles, Roberto has never allowed his visual impairment to limit his achievements. He is an accomplished music artist, a published author, and a respected community activist.
Roberto is the author of the “M.E.Ch.A. Leadership Manual” and has received numerous public recognition awards for his dedication to community service. His work includes active participation with the Inland Empire Chapter of the Brown Berets, youth and school organizations, and the University of California, Riverside.
A successful motivational speaker, Roberto delivers a powerful message to youth: “Stay in school, seek higher education, and learn your history.” His advocacy continues to inspire future generations.
Roberto is also an accomplished radio broadcaster, serving as a regular host on UCR’s Radio Aztlán every Friday night since 1993. He has been a consistent presence on East L.A. Revue Internet Radio since its founding in 2007. His radio shows primarily feature short interviews with community leaders, activists, educators, musicians, and entertainers, offering listeners meaningful conversations and cultural insight.
